Genesis Advisory

Meet Our Team

THE GENESIS TEAM

Commercially minded with an ‘owner mentality’

Our leadership team have extensive experience in both top-tier strategy consulting as well as private equity and investments. This enables us to develop a strategic mindset as well as an operational and ‘owner mentality’ to meet your unique needs.

We develop commercially minded and intellectually curious individuals who leverage their wide-ranging backgrounds to complement a strategic mindset.

Meet the people who will create lasting change for you and your organisation:

Yin Shum

Partner

Edmund Leung

Director

Zahar Martin

Consultant

Yin Shum

Consultant

KEVIN SETIAWAN

Associate Consultant

TIFFANY PUN

Associate Consultant

ANNA LY

Research Associate

ISHAN CROSS

Research Associate

KYANA CHAN

Research Associate

Yin Shum

Partner

Edmund Leung

Director

Zahar Martin

Consultant

Shen Ooi

Consultant

Kevin Setiawan

Associate Consultant

Tiffany Pun

Associate Consultant

Anna Ly

Research Associate

Ishan Cross

Research Associate

Kyana Chan

Research Associate

Anna Ly

Management Consultant

Kyana Chan

Strategy Consultant

Dharni Patel

Strategy Consulting

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Yin Shum

Partner

Yin is a Partner and Founder of Genesis and has 18+ years experience in strategy and private equity. Prior to Genesis, Yin was a senior executive for Cover-More (an ASX200 travel insurer and portfolio company of Crescent Capital Partners) responsible for group strategy, investor relations and ancillary revenue. Before Cover-More, Yin was part of the investment team at Crescent Capital, one of Australia’s leading mid-market private equity funds (with over $2.4b raised in capital across six funds) and served as a non-executive director on the boards of Breezeway Group and National Dental Care. Earlier in his career, he spent 7 years with Bain & Co in Sydney, Amsterdam, Singapore and Shanghai offices and was seconded to the Commonwealth Bank’s Asia Strategy Team in Hong Kong and to the International Finance Corporation (investment arm of the World Bank) in Chengdu.

He holds an MBA from the Wharton School and an MA (International Studies, East Asia) from the Lauder Institute of the University of Pennsylvania as well as a Bachelor of Commerce and Bachelor of Laws (First Class Honours equivalent) from the University of New South Wales.

Edmund Leung

Director

Edmund is a Director at Genesis Advisory with expertise in growth strategy, market entry and expansion strategies and service and operating models with a focus on healthcare and insurance sectors. Prior to joining Genesis, Edmund had accumulated 9+ years of experience in financial markets and investments as a derivatives trader and quantitative analyst covering equities in the financial services, retail, healthcare, industrials, and TMT sectors.

Edmund holds a Masters of Quantitative Finance from the University of Technology, Sydney as well as a Bachelor of Commerce (Actuarial Studies) and a Bachelor of Science (Statistics) from Macquarie University.

Zahar Martin

Strategy Consultant

Zahar is a Consultant at Genesis Advisory with experience delivering impactful solutions that drive the strategic agenda for client organisations, including customer strategy, product strategy, operating model design and growth strategy.

During his career, Zahar has worked internationally, for a Big Four advisory firm and within industry, accumulating expertise in automotive, TMT, financial services, education, utilities, and health sectors.

Zahar holds a Bachelor of Business & Bachelor of International and Governmental Relations.

Shen Ooi

Strategy Consultant

Shen has over 9 years’ experience across management consulting, private equity and technology startups. As a former consultant with global leader Bain & Company and as an independent advisor Shen has advised ASX50 clients on various projects including operating model design, customer experience, growth strategy development and pricing optimisation.

Shen also has extensive experience in healthcare as a former member of the investment team at Crescent Capital Partners, one of Australia’s leading healthcare-focused private equity firms.

Shen holds a Bachelor of Commerce and Bachelor of Engineering (First Class Honours and University Medal) from the University of New South Wales.

Kevin Setiawan

Associate Strategy Consultant

Kevin is a Consultant at Genesis Advisory with experience in finance, strategy, and operations. Prior to joining Genesis, Kevin was a Senior Analyst in Westpac, responsible for modelling the impact of various macroeconomic scenarios on bank profitability and balance sheets and providing strategic recommendations.

Before Westpac, Kevin was part of the Value Creation and Turnaround Strategy team in Deloitte, assisting Private Equity companies with the performance turnaround and sales of their distressed portfolios. Earlier in his career, he spent some time in Aon’s Risk Consulting and KPMG’s Assurance division.

Kevin holds a bachelor’s degree in commerce (majoring in Finance and Accounting) from the University of New South Wales and has completed his Chartered Accountants studies.

Tiffany Pun

Associate Strategy Consultant

Tiffany is an Associate Strategy Consultant at Genesis Advisory. Prior to joining Genesis, Tiffany spent 6+ years as a Senior Radiographer and has extensive clinical and operational experience across a broad range of healthcare specialties.

Tiffany holds a Masters in Magnetic Resonance Imaging (Distinction) from the University of Queensland and a Bachelor of Medical Radiation Science (Distinction) from the University of Sydney.

Anna Ly

Research Associate

Anna is a Research Associate at Genesis Advisory, she is currently in her penultimate year, studying Bachelor of Commerce and Advanced Studies (Studies (majoring in Finance and International Business) at the University of Sydney.

She prides herself on leadership and is currently the President of the University of Sydney’s Project Hope team who raise money to support education of kids in rural China. She is also the Vice President of Operations at the University Network of Investing and Trading (UNIT) who provide free financial education for all students through social media, seminars, workshops, and case competitions.

Ishan Cross

Research Associate

Ishan is a Research Associate at Genesis Advisory who is currently completing his Bachelor of Commerce and Bachelor of Advanced Studies at the University of Sydney. Ishan majors in Economics and Finance and plans to complete his Economics honours degree in 2022.

Prior to joining Genesis, Ishan had gained experience in financial markets as an Equity research analyst at Barclay Pearce Capital.

Kyana Chan

Research Associate

Kyana is a former Research Associate at Genesis Advisory. Prior to joining Genesis, she worked in marketing strategy at Nestle and in the Australian investment team at Phoenix Property Investors.

Kyana holds a Bachelor of Commerce (Distinction) from the University of Sydney and completed summer school at the London School of Economics. She will assume a graduate position at Accenture