Commercially minded with an ‘owner mentality’
Our leadership team have extensive experience in both top-tier strategy consulting as well as private equity and investments. This enables us to develop a strategic mindset as well as an operational and ‘owner mentality’ to meet your unique needs.
We develop commercially minded and intellectually curious individuals who leverage their wide-ranging backgrounds to complement a strategic mindset.
Meet the people who will create lasting change for you and your organisation:


























































Yin is a Partner and Founder of Genesis and has 18+ years experience in strategy and private equity. Prior to Genesis, Yin was a senior executive for Cover-More (an ASX200 travel insurer and portfolio company of Crescent Capital Partners) responsible for group strategy, investor relations and ancillary revenue. Before Cover-More, Yin was part of the investment team at Crescent Capital, one of Australia’s leading mid-market private equity funds (with over $2.4b raised in capital across six funds) and served as a non-executive director on the boards of Breezeway Group and National Dental Care. Earlier in his career, he spent 7 years with Bain & Co in Sydney, Amsterdam, Singapore and Shanghai offices and was seconded to the Commonwealth Bank’s Asia Strategy Team in Hong Kong and to the International Finance Corporation (investment arm of the World Bank) in Chengdu.
He holds an MBA from the Wharton School and an MA (International Studies, East Asia) from the Lauder Institute of the University of Pennsylvania as well as a Bachelor of Commerce and Bachelor of Laws (First Class Honours equivalent) from the University of New South Wales.
Edmund is a Partner at Genesis Advisory with expertise in growth strategy, market entry and expansion strategies and service and operating models with a focus on healthcare and insurance sectors. Prior to joining Genesis, Edmund had accumulated 9+ years of experience in financial markets and investments as a derivatives trader and quantitative analyst covering equities in the financial services, retail, healthcare, industrials, and TMT sectors.
Edmund holds a Masters of Quantitative Finance from the University of Technology, Sydney as well as a Bachelor of Commerce (Actuarial Studies) and a Bachelor of Science (Statistics) from Macquarie University.
Chloë, a Manager at Genesis, brings over 10 years of experience in management consulting (Advancy, CIL Management Consultants, Accenture Strategy), corporate strategy (Sainsbury’s, Pearson, CBRE), and scale ups (HelloFresh). Chloë has extensive experience advising corporate clients with business strategy and private equity funds in commercial due diligence across UK and Australia.
Chloë has earned a History of Art BA (Honours) from University College London (UCL) and a PGCE in Mathematics from the Institute of Education (Teach First)
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