Challenging established thinking

Genesis Advisory was founded when a team with top-tier strategy consulting, private equity and investment backgrounds came together with the objective of challenging established thinking.

Traditional strategy consultants bring intellectual rigour and time-tested frameworks to solve client problems, but lack authentic experience in translating strategy into results – resulting in elegant reports gathering dust on shelves. As investors and operational executives with P&L accountability, we saw an opportunity to take an approach led by strategy but grounded in an owner’s mindset, backed by real-world experience in delivering the same strategies we designed.  

Today, our client base has grown to include some of Australia’s largest listed organisations, high-performing private equity companies, and high growth SMEs.