Growth and Pricing Strategy: E-Commerce Software
Genesis helped a B2B SaaS business develop an industry-focussed growth strategy and value-based pricing model, projected to deliver a ~A$25m ARR uplift across front and back books.
Case Studies
Commercial Due Diligence (CDD)
Targeted CDD: Construction Software Red Flags Report
Genesis Advisory supported a Private Equity investor in assessing market demand, white space and product-market fit for a construction project and financial management software provider through a targeted survey-led pre-exclusivity workstream.
THE PROBLEM
Product-market fit and commercial viability in a fragmented construction software market.
OUR APPROACH & SOLUTIONS
Survey-led primary research to test investment hypotheses ahead of confirmatory diligence
Pre-Exclusivity CDD Support
Primary Research — Survey-Led
Expert Input & Hypothesis Validation
- Designed and executed a targeted workstream to test key investment hypotheses ahead of confirmatory diligence
- Assessed market opportunity and positioning across mid-market and SMB construction segments
- Validated pricing strategy, SaaS transition impact and expansion opportunities
- Designed and conducted a survey of approximately 250 construction software buyers and users
- Quantified demand, white space and product-market fit across segments
- Assessed scalability and right-to-win in target markets
- Conducted targeted expert interviews to inform survey design and provide market context
- Integrated findings to assess product-market fit, white space and pricing potential
- Identified key risks and commercial model constraints for the Investment Committee
Pre-Exclusivity CDD Support
- Designed and executed a targeted workstream to test key investment hypotheses ahead of confirmatory diligence
- Assessed market opportunity and positioning across mid-market and SMB construction segments
- Validated pricing strategy, SaaS transition impact and expansion opportunities
Primary Research — Survey-Led
- Designed and conducted a survey of approximately 250 construction software buyers and users
- Quantified demand, white space and product-market fit across segments
- Assessed scalability and right-to-win in target markets
Expert Input & Hypothesis Validation
- Conducted targeted expert interviews to inform survey design and provide market context
- Integrated findings to assess product-market fit, white space and pricing potential
- Identified key risks and commercial model constraints for the Investment Committee
THE RESULT
Clear view of what needed to be true for the investment case
Genesis found strong demand for real-time project financial management with clear pricing power and high retention, but constrained switching appetite limiting near-term share capture. Significant white space was identified in the SMB segment, with success contingent on simplifying product, pricing and delivery. The balanced assessment enabled the client to have a clear view of what needed to be true for the investment case.
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