International Growth Strategy for Diagnostics Healthcare Company
Health Co had world-leading capabilities in the diagnostics sector and had decided to look offshore to find the next leg of growth. While many markets looked feasible on paper, Health Co wanted to identify the most attractive markets and also ensure the path to continued international expansion would make sense strategically rather than simply form a scattergun approach to new market entry.
How to prioritise markets for international expansion
A three stage approach grounded in our own direct experience leading Asian and international expansion strategies
Recommendations became the foundation of Health Co’s international growth strategy
Genesis applied a pragmatic approach which combined a framework identifying attractive markets with a search for actionable M&A targets which significantly reduced the effort required to profile target markets. Ultimately Genesis identified four feasible growth pathways for international expansion which became the foundation of Health Co’s international growth strategy.
Due to Genesis’s extensive M&A experience, Genesis was subsequently engaged to support the implementation and execution of the international growth strategy, supporting the client and managing the M&A process for subsequent cornerstone transactions
Disability Services Co
Diagnostic Imaging Co