Advising a leading healthcare company on new market entry
Healthcare Co was considering an entrance into the private mental health market to provide additional services for its customers. However, they had reservations about the effectiveness of the existing model of care being used.
Genesis was engaged to assess the attractiveness of the mental health market; understand the effectiveness of the existing model of care; and evaluate the potential for disruption.
How to enter and disrupt a new market
The process revealed paths to enter and disrupt the Private Mental Health market by offering an improved care model
Genesis closely partnered and advised the leading healthcare company to enter and disrupt the private mental health market through offering an improved model of care
The Board of Healthcare Co approved the strategy and Genesis was engaged for the detailed design of the business model featuring the proposed new model of care
The operating model was approved by the Board and Genesis retained to lead the execution; engaging and collaborating with property partners, funders, and doctors to establish a facility
Disability Services Co
Diagnostic Imaging Co