Genesis Advisory

healthcare growth strategy

Advising a leading healthcare company on new market entry

Healthcare Co was considering an entrance into the private mental health market to provide additional services for its customers. However, they had reservations about the effectiveness of the existing model of care being used.

Genesis was engaged to assess the attractiveness of the mental health market; understand the effectiveness of the existing model of care; and evaluate the potential for disruption.

THE PROBLEM

How to enter and disrupt a new market 

 

OUR APPROACH & SOLUTIONS

Assessment of the market and current model of care

 

Conduct market assessment

Determine the impact and effectiveness of the current care model

Identify areas for disruption and market entry strategy

  • Quantitative data was used to determine market size and growth

  • Interviews with experts were conducted to understand industry trends, nuances and assess attractiveness
  • Interviews with industry experts were completed to build an understanding of current state model of care, including psychiatrists, psychologists, hospital management, not-for-profit operators, outpatient service providers, researchers, and insurance funders

  • Future state model of care was developed in partnership with the client
  • Analyse consumer groups to understand needs, motivations, and key pain points 

  • Build customer segmentation to identify and prioritise the recommended areas for disruption, and build an aligned market entry strategy 

Conduct market assessment

  • Quantitative data was used to determine market size and growth
  • Interviews with experts were conducted to understand industry trends, nuances and assess attractiveness

Determine the impact and effectiveness of the current care model

  • Interviews with industry experts were completed to build an understanding of current state model of care, including psychiatrists, psychologists, hospital management, not-for-profit operators, outpatient service providers, researchers, and insurance funders
  • Future state model of care was developed in partnership with the client

Identify areas for disruption and market entry strategy

  • Analyse consumer groups to understand needs, motivations, and key pain points 
  • Build customer segmentation to identify and prioritise the recommended areas for disruption, and build an aligned market entry strategy 

THE RESULT

The process revealed paths to enter and disrupt the Private Mental Health market by offering an improved care model

Genesis closely partnered and advised the leading healthcare company to enter and disrupt the private mental health market through offering an improved model of care

The Board of Healthcare Co approved the strategy and Genesis was engaged for the detailed design of the business model featuring the proposed new model of care

The operating model was approved by the Board and Genesis retained to lead the execution; engaging and collaborating with property partners, funders, and doctors to establish a facility