Advising leading healthcare company on new market entry
Genesis Advisory is a boutique advisory firm with a focus on strategy consulting and M&A advisory.
Case Studies
Commercial Due Diligence (CDD)
Commercial Due Diligence: FMCG Manufacturer
Genesis led the due diligence process on a bakery business in NSW and VIC for a Private Equity investor, evaluating market size, competitive landscape and growth opportunities for the target company.
THE PROBLEM
Validating the true addressable market size and competitive position of a highly fragmented artisan food manufacturer.
OUR APPROACH & SOLUTIONS
Deal-killer focused diligence with bottom-up market sizing and competitive stress-testing
Deal-Killing Risk Focus
Expert Interviews & Competitive Analysis
Growth Scenario Stress-Testing
- Structured the diligence to focus on deal-killing risks, including the potential size of the addressable market
- Developed a comprehensive driver tree to facilitate a bottom-up market sizing of core and adjacent markets
- Conducted expert interviews with customers, industry experts and competitors
- Assessed market dynamics, challenges and the competitive landscape to identify potential red flags
- Independently evaluated the target’s proclaimed competitive edge against actual market conditions
- Assessed potential growth scenarios by reviewing key production and distribution levers
- Stress-tested the investment thesis against macroeconomic downturns to assess defensibility of position
Deal-Killing Risk Focus
- Structured the diligence to focus on deal-killing risks, including the potential size of the addressable market
- Developed a comprehensive driver tree to facilitate a bottom-up market sizing of core and adjacent markets
Expert Interviews & Competitive Analysis
- Conducted expert interviews with customers, industry experts and competitors
- Assessed market dynamics, challenges and the competitive landscape to identify potential red flags
- Independently evaluated the target's proclaimed competitive edge against actual market conditions
Growth Scenario Stress-Testing
- Assessed potential growth scenarios by reviewing key production and distribution levers
- Stress-tested the investment thesis against macroeconomic downturns to assess defensibility of position
THE RESULT
The focus on deal-killers revealed that the target had a smaller market than advertised — the client revised their offer lower.
Genesis found early that the target’s addressable market was materially smaller than the sell-side IM indicated, and identified structural factors that would impede growth into adjacent markets. On the basis of these findings, the client revised their offer significantly lower. The revised bid was rejected by the vendor. The asset ultimately sold to a trade player one year later at a valuation below the client’s revised offer — validating the diligence findings.
Explore Case Studies
Strategic Review: Care Services Portfolio Company
Genesis conducted a strategic review for a PE-backed national allied health provider, delivering a 5-year growth strategy and 100-day plan that supported a successful investor exit.
Construction Software Red Flags Report
Genesis supported a PE investor with a targeted survey-led CDD workstream for a construction project management software provider, assessing market demand, white space and product-market fit.